The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established proced.
John Wiley & Sons 101 design methods: a structured approach for driving innovation in your organization, paperback/vijay kumar
