Description The First How-To Strategy Guide to Transmedia Storytelling Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.
--David Gale, Executive Vice President, MTV Cross Media Transmedia storytelling is a bold and.
Mcgraw-hill Education A creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms, hardcover/andrea phillips
