Description Brands have never been more important than they are today.
As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before.
Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, i.
Harriman House Advanced brand management - 3rd edition: building and implementing a powerful brand strategy/paul temporal
