Harvard Business Review Press Africa's business revolution: how to succeed in the world's next big growth market, hardcover/acha leke

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Description The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses.

Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation.

But Africa's business environment remains poorly understood; it's known to many executives in the West o.