``The best sales book of the year`` -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability.
Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales , Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals.
Cespedes offers a road map to articulate strategy in way.
Harvard Business School Press Aligning strategy and sales: the choices, systems, and behaviors that drive effective selling, hardcover/frank v. cespedes
