A handbook on the fundamentals of strategy.
It helps managers zero in on the choices that lie at the heart of innovative strategies.
It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game.
It also reveals how creative thinking leads to strategic innovation.
Publisher: Harvard Business Review Press Author(s): Constantinos Markides Number of pages: 232 Publication date: 1999 Dimensions: 162 x 242 x 25 Cover type: Hardback.
Publisher | Harvard |
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Author(s) | Constantinos |
Number of pages | 232 |
Publication date | 1999 |
Dimensions | 162 x 242 x 25 |
Cover type | Hardback |