B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm.
Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers.
Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and.
Kogan Page B2b customer experience: a practical guide to delivering exceptional cx, hardcover/paul hague
