Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries.
Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism.
Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions.
Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
About the Author: Dr.
Liz Thach, MW (pronounced tosh) is the Distinguished Professor of Wine at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs.
She obtained her Ph.
at Texas A&M University and the distinction of Master of Wine (MW) in 2011.
Steve Charters, MW is Director of Research in the School of Wine and Spirits Business, ESC Dijon/Burgundy School of Business in Dijon, France.
He was previously Professor of Champagne Management at Reims Management School and before that taught in Perth, Australia, where he gained a Ph D from Edith Cowan University.
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Miranda Press Best practices in global wine tourism: 15 case studies from around the world, paperback/liz thach
