This is a hands-on guide to making your company a compelling marketplace force.
Industry Week Every great company, no matter how large or small, has as its core a compelling vision.
Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness.
It provides a complete blueprint for steering your company to success.
Packed with real-world examples of firms that have grown and attained corporate greatness including Nike, L.
Bean, Mrs.
Fields Cookies, Sony, and Fed Ex this inspirational yet practical book .
Covers in depth the five key elements common to all great enduring companies .
Shows how to lay a foundation for greatness while a company is still small and adaptable .
how to set values, purpose, and mission, and instill them into the very roots of your organization .
Demonstrates how to develop the most effective leadership style for your specific situation .
Shows how to translate vision into effective day-to-day business tactics and how to foster consistent tactical excellence in everything your company does .
Explains how to resolve the critical strategic issues faced by every small and mid-sized firm .
Prevents a set of concepts and a host of practical techniques for stimulating creativity and maintaining innovation as the company evolves Beyond Entrepreneurship is a blueprint for becoming great.
Entrepreneur Magazine.
Prentice Hall Press Beyond entrepreneurship: turning your business into an enduring great company, paperback/james collins
