Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations--from Disney to Instagram--innovate and sustain valuable, productive customer relationships.
Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.
| Businesses | Meaningful longterm relationships with their customers |
|---|
Two Waves Books Blind spot: illuminating the hidden value in business, paperback/steve diller
