Description Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator.
Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect.
Haynes Publishing Group Bluffer's guide to public relations: instant wit and wisdom, paperback/keith hann
