Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity.
When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken.
Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.
Hundreds of brand protection and security labeling solutions are detailed and explain.
Tarsus Exhibitions & Publishing Ltd Brand protection, security labeling and packaging: technologies and strategies for optimum product protection, paperback/jeremy plimmer
