Without nation branding, there would be no Singapore.
Reputation is precious.
Top talent and hot money gravitate only to the most attractive, respected nations.
For a country as small and as young as Singapore, its brand is its most valuable asset.
Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding.
Brand Singapore helped to attract the investments, business, trade, tourism and ta.
Marshall Cavendish International (asia) Pte L Brand singapore: nation branding after lee kuan yew, in a divisive world, paperback/buck song koh
