
Alan Loy McGinnis, author of the best-selling book The Friendship Factor, studied the great leaders throughout history, the most effective organization, and many prominent psychologists to discover their motivational secrets.
There are actually a small number of principles used by good motivators, and the best leaders were using them long before psychology had a name.
Fascinating case studies and anecdotes about Lee Iacocca, Sandra Day OConnor, and many others show how you can put 12 key principles to work in your family or organization.








