This playbook covers in depth how to discover, develop and embed company values, one of your most strategic but often underutilized business tools.
Packed full of tips, tools and case studies from leading organizations including Atlassian, Banco Santander, Deloitte, LEGO Group, Purina, WD-40 Group, Virgin Atlantic and Zoom, this book is a game-changer in using values strategically and effectively.
You'll get insights into how companies can and have moved away from generic and meaningless valu.