Random House Business Books Built to last : successful habits of visionary companies/james collins, jerry porras, jim collins

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This is not a book about charismatic visionary leaders.

It is not about visionary product concepts or visionary products or visionary market insights.

Nor is it about just having a corporate vision.

This is a book about something far more important, enduring, and substantial.

This is a book about visionary companies.

' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies.