The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.
Features -- Powerful new framework called Brinnovation(TM); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.
Table of Contents -- Part I.
Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II.
Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III.
Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.
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Booksurge Publishing Business innovation in the 21st century, paperback/praveen gupta
