Kogan Page Campaigns that shook the world, paperback/danny rogers

Kogan Page Campaigns that shook the world, paperback/danny rogers

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The inside story of pivotal PR campaigns of the last 4 decades, examining 10 in detail.

Case studies include Dove, Obama for America, David Beckham and New Labour.

It reveals how powerful PR can be, for good (and sometimes less than good), and showcases best practice.

100.99 ^Lei

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Kogan Page Campaigns that shook the world, paperback/danny rogers

100.99 Lei

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