Americans love this years model, relying on the new to be always improved.
Enthusiasm for the new, says Stanley Buder, is essential to American business, where innovation and change stoke the engines of economic energy.
To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values.
University Of North Carolina Press Capitalizing on change: a social history of american business, paperback/stanley buder
