One of the most acute books about management and how companies work in practice that I have read in a long time.
If anyone wants to know exactly how the U.
auto industry got into trouble, here is your guide.
John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public s imagination with innovative car design and top-quality craftsmanship, the money would follow.
The car guys held sway, and GM.
Portfolio Car guys vs. bean counters: the battle for the soul of american business, paperback/bob lutz
