Description Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.
This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
About the Author Send Points is a China-based publisher of design books and magazines.
Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.
Color sells: choose the right colors for your package, hardcover/sendpoints publishing co ltd
