Conecta Cómo trabaja google / how google works, paperback/eric schmidt

• O stea, bazat pe 1 voturi

Description Descubre c mo alcanzar el xito en tu carrera o dirigir tu propia empresa tomando como modelo las ense anzas de los creativos inteligentes de Google.

Mientras Larry hablaba, Jonathan comprendi que los ingenieros a los que se refer a su jefe no eran ingenieros en el sentido tradicional.

S , eran programadores y dise adores de sistemas brillantes, pero junto con su experiencia t cnica profunda, muchos de ellos tambi n sab an de negocios y pose an una dosis saludable de creatividad.

Como ten an un pasado acad mico, Larry y Sergey hab an dado a esos empleados libertad y poder inusuales.

Dirigirlos con las estructuras de planeaci n tradicionales no servir a; pod an guiarlos, pero tambi n los limitar an.

Por qu querr as hacer eso?, pregunt Larry a Jonathan.

Eso ser a est pido.

ENGLISH DESCRIPTION Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives.

At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin.

If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields.

HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company.

The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives.

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illus.