John Wiley & Sons Inc Connected crm. implementing a data-driven, customer-centric business strategy, hardback/david s. williams

John Wiley & Sons Inc

John Wiley & Sons Inc Connected crm. implementing a data-driven, customer-centric business strategy, hardback/david s. williams

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Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.

215.99 ^Lei

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John Wiley & Sons Inc Connected crm. implementing a data-driven, customer-centric business strategy, hardback/david s. williams

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