Care about content? Better copy isn't enough.
As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily.
Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Rosenfeld Media Content everywhere: strategy and structure for future-ready content, paperback/sara wachter-boettcher
