Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.
Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purcha.
River Grove Books Content marketing, engineered: build trust and convert buyers with technical content, paperback/wendy covey
