Win more deals with the perfect sales story Power Messaging is a foundational element in our global marketing campaigns and sales training programs.
We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.
--Karen Quintos, CMO and SVP, Dell Inc.
The concepts outlined in this book are critical skills to building a world-class presales organization.
--Ken Hamel, Senior Vice President, Glo.
Mcgraw-hill Conversations that win the complex sale: using power messaging to create more opportunities, differentiate your solutions, and close more deals, hardcover/erik peterson
