Since the 1970s, the craft brewing industry has grown in popularity.
However, with the introduction of the Internet and the consequent globalization of cultures and economies, craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community, and even a lost purity.
This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, which has become a form of ideological resistance to c.
Arc Humanities Press Craft beer culture and modern medievalism: brewing dissent, paperback/noëlle phillips
