Crafting Customer Experience Strategy : Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses.
This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Editor(s): Bikramjit Rishi.
| Strategy | Lessons from |
|---|---|
| Editor(s) | Bikramjit |
Emerald Publishing Limited Crafting customer experience strategy. lessons from asia, hardback/***
