As traditional music career paths become increasingly scarce, 21st-century musicians must reach out to new and diverse audiences to ensure career success and sustainability.
Many universities and conservatories now offer entrepreneurship courses for their students, but musicians already in the working world must also learn to build relationships with their communities, jumpstart and fund new initiatives, engage new audiences, and ultimately create successful and meaningful careers.
Creating the Revolutionary Artist challenges performers to build increased audiences through creative action and community involvement.
Based on Mark Rabideau's revolutionary online text The 21CM Introduction to Music Entrepreneurship, this book will jumpstart the careers of musicians and artists in all styles and at all levels as it lays out business and project management acumen within a talent-driven spirit of civic-mindfulness.
Drawing together the real-world wisdom of world-class musicians and educators, the book includes strength identification and idea creation exercises, inspiring case studies, and a toolkit of how-to guides to lead the reader through a successful community-based project and on to a rewarding career in the arts.
About the Author: Mark Rabideau is a cultural entrepreneur, busy re-imaging how we must prepare musicians to thrive within the shifting marketplace and cultural landscape of the contemporary moment.
He is the director of the 21st Century Musician Initiative (21cm.
org) at De Pauw University and has generated projects ranging from producing and hosting Live from Smoke (a radio show from NYC's upper-westside), founding and serving as executive and artistic director of Artist Now (a not-for-profit arts organization), and producing Worlds End (an original work with the American Repertory Ballet).
Author | Mark |
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