University Of Texas Press Creating the viewer. market research and the evolving media ecosystem, paperback/justin wyatt
University Of Texas Press

University Of Texas Press Creating the viewer. market research and the evolving media ecosystem, paperback/justin wyatt

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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

Publisher: University of Texas Press Author(s): Justin Wyatt Illustration(s): 17 b&w photos Number of pages: 328 Publication date: 2024 Dimensions: 152 x 229 x 26 Cover type: Paperback / softback.

  • 345.99 Lei
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PublisherUniversity of
Author(s)Justin
Illustration(s)17 bw photos
Number of pages328
Publication date2024
Dimensions152 x 229 x 26
Cover typePaperback softback

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University Of Texas Press Creating the viewer. market research and the evolving media ecosystem, paperback/justin wyatt

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345.99 Lei