Random House Audio Publishing Group Creativity, inc.: overcoming the unseen forces that stand in the way of true inspiration/ed catmull

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Audies From a co-founder of Pixar Animation Studios--the Academy Award-winning studio behind Coco, Inside Out, and Toy Story--comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

NEW YORK TIMES BESTSELLER - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post - Financial Times - Success - Inc.

- Library Journal Creativity, Inc.

is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made.

It is, at heart, a book about creativity--but it is also, as Pixar co-founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible.

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc.

, Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards.

The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie.

He nurtured that dream as a Ph.

student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986.

Nine years later, Toy Story was released, changing animation forever.

The essential ingredient in that movie's success--and in the thirteen movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philos.