When entrepreneurs seek expert advice to help them put together a compelling business plan, they turn to product gurus, technology experts, and folks with sales and marketing, fund raising, or operations backgrounds.
But for guidance on how to create and sustain a high-performance company culture - the softer side of startup strategy - rarely will entrepreneurs find a source of advice and counsel.
Culture.
com: How the Best Startups Make it Happen fills that void.
It is a research-based exploration of what it takes to build and sustain a winning startup culture.
Culture.
com provides practical advice, insights and diagnostic tools for would-be entrepreneurs, seed capital investors, board members and advisors to young, rapidly growing companies.
It is also a valuable resource for educators and students of entrepreneurship.
Entrepreneurship is all about innovation.
Leaders of established companies who are trying to change their company's culture to foster more creativity and innovation will find this book an eye-opener.
It identifies the critical seven dimensions of winning startup cultures, and describes the leadership practices required to support breakthrough innovation.
Many of these practices apply to managers at all levels in larger organizations struggling to gain a competitive advantage with their people and processes.
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Crimson Seed Capital Publishing Culture.com: how the best startups make it happen, paperback/robert stringer
