Design Community College Customer and user experience maps: step-by-step guide 2nd edition, paperback/robert curedale

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In this book is described one of the most powerful tools available to craft superior experiences for your customers.

It can transform your organization, and dramatically improve your customer satisfaction and your bottom line.

Many goods and services are not truly distinctive.

An experience map is a customer-focused process map that focuses on the nature and quality of the experience from the perspective of your customer.

An experience map progresses through the service steps as a customer would experience them as they happen.