Description Klaas Fleischmann Customer Centred Signalling Stop selling and start responsible influencing Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena.
Never before have customers had such an information advantage.
The power has shifted from seller to buyer.
Klaas Fleischmann shows us.
Soic Customer centred signalling: stop selling and start responsible influencing new insights into online and social b2b marketing strategies, hardcover/klaas fleischmann
