This textbook is a comprehensive overview of customer service principles, theories, and practices.
Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors.
It will be particularly useful for students in hospitality guest services and services marketing.
Publisher: Taylor & Francis Ltd Author(s): Tingting (University of Central Florida, USA) Zhang Illustration(s): 10 Line drawings, color; 123 Halftones, color; 133 Illustrations, color Number of pages: 278 Publication date: 2022 Dimensions: 244 x 174 x 19 Cover type: Paperback / softback.
Taylor & Francis Ltd Customer service marketing. managing the customer experience, paperback/***
