Data mining for managers - Richard Boire
Richard Boire

Data mining for managers - Richard Boire

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  • 3 stele, bazat pe 1 voturi

Big Data is a growing business trend, but there little advice available on how to use it practically.

Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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