Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity .
Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization.
Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual cap.
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Business Expert Press Design: a business case: thinking, leading, and managing by design, paperback/brigitte borja de mozota
