Jeanne LiedtkaVezi magazinul LibrisJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.
This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
