How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option.
This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders.
You'll learn to - Clearly define the opportunity you'll want to address in your business case - Identify and analyze a range of alternatives - Recommend one option and assess its risks - Create a high-level implementation plan for your proposed alternative - Communicate your case to key stakeholders.
Developing a business case: expert solutions to everyday challenges, paperback/Harvard Business School Press
