Did you Google something today? Or check your Facebook and Instagram newsfeed? Did you see the funny video that went viral? If you did any of these things, then you're inevitably a part of the digital world and so are your customers.
Your brand is not about your company logo.
It is not about advertising alone.
It is not about corporate identity, either.
Your brand is about passion, belonging, confidence, security, and action.
A set of unique values that de.