This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.
Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.
The first step in digital marketing is to understand your company and your brand.
The next step is to put content and keywords on your web and mobile sites so that they can be found in search.
Then use the delivery platforms of digital content, e-mail, social, and mo.
Business Expert Press Digital marketing management, second edition: a handbook for the current (or future) ceo, paperback/debra zahay
