Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past.
But is this type of black and white thinking really what drives extraordinary brand growth?In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance.
We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.
In Digital Stone Age, you will: - Learn why right now is a golden age in advertising effectiveness- Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know- Find the motivation behind many 100% traditional and 100% digital advertisers, and why both are leaving money on the table- Create an argument for advertising that even the most marketing-averse board can get behind- Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works.
Exverus Media Digital stone age: how the world's most successful advertisers use traditional thinking and innovation to drive growth, paperback/bill durrant
