John JantschVezi magazinul Libris- O stea, bazat pe 1 voturi
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business.
In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.
Taking a strategic, systemic approach to marketing rather than being constantly won over to a marketing idea of the week helps small business leaders establish a solid--sticky--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape.
You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth.
Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.
Let's face it: as a small business owner, you are really in the business of marketing.
This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
