Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving.
It's about understanding people and their behaviour, not simply website visits.
E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy.
Grounded in best-practice theory and research, i.
Kogan Page E-commerce website optimization: why 95% of your website visitors don't buy, and what you can do about it, hardcover/dan croxen-john
