David Besanko Economics of strategy

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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy.

Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers.

Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.