Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program.
Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand.
Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
EM Subject Line New text--Entrepreneurial Marketing: A Blueprint for Customer Engagement EM Teaser Request your FREE review copy.
| Marketing | A |
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Sage Publications, Inc Entrepreneurial marketing: a blueprint for customer engagement, paperback/beth l. goldstein
