This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.
It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Publisher: Goodfellow Publishers Limited Author(s): Rodrigo (Lecturer in Marketing, Henley Business School, UK) Perez-Vega Illustration(s): 40 Figures Number of pages: 256 Collection: Global Management Series Publication date: 2018 Dimensions: 189 x 246 x 17 Cover type: Paperback / softback.
| Publisher | Goodfellow |
|---|---|
| Author(s) | Rodrigo (lecturer in |
| Illustration(s) | 40 |
| Number of pages | 256 |
| Collection | Global |
| Publication date | 2018 |
| Dimensions | 189 x 246 x 17 |
| Cover type | Paperback softback |
Goodfellow Publishers Limited Essentials of digital marketing, paperback/***
