Pearson Prentice Hall Essentials of marketing communications, paperback/chris fill

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.

Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting an.