Essentials of marketing - Frances Brassington

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Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice.

It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

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