In a world of stiffening competition, business strategy is more crucial than ever.
Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action.
Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium .
Building on their breakthrough works on str.
Harvard Business School Press Execution premium: linking strategy to operations for competitive advantage, hardcover/robert s. kaplan
